10 reasons live shopping is driving e-commerce growth in 2025

Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read: https://www.forbes.com/councils/forbesagencycouncil/2025/06/25/10-reasons-live-shopping-is-driving-e-commerce-growth-in-2025/