Question: What is one of the 16 trends marketing agencies need to prepare to leverage in 2023?
Answer: The cost-efficiency of user-generated social media videos.

“TikTok and user-generated social media videos that organically draw in an audience or create word-of-mouth are the best bang for your buck. They can be created by coordinating with real customers or influencers who are advocates for the brand.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 trends marketing agencies need to prepare to leverage in 2023” at Forbes.