10 illuminating questions to ask before partnering with someone

Question: What’s one of the 10 illuminating questions to ask before partnering with someone?
Answer: ‘What will a successful outcome to our partnership look like?’

“It’s key to define expectations and agree on what a successful outcome to your partnership would look like. This way, you know you are aligned and working toward the same goal, instead of following different paths.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 illuminating questions to ask before partnering with someone” at The Business Journals.

Here’s what to do when customers can’t afford your offerings

Question: What’s one of the 12 things you can do when customers can’t afford your offerings?
Answer: Incorporate payment plans.

“Payment plans can be incorporated into your product sale for those who can’t afford the full upfront price, but still want to enjoy the product or service and can pay over time.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “Here’s what to do when customers can’t afford your offerings” at The Business Journals.

14 mistakes to avoid when implementing new revenue streams

Question: What’s one of the 14 mistakes to avoid when implementing new revenue streams?
Answer: Moving too quickly.

“Be cautious of running too fast and investing too heavily in new revenue streams until they are proven as safe and effective. Test and learn at a pace where you can determine success. Then, once proven, you can move quickly to invest more resources in the new venture.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 mistakes to avoid when implementing new revenue streams” at The Business Journals.

12 tried-and-true methods for building your perfect audience

Question: What’s one of the 12 tried-and-true methods for building your perfect audience?
Answer: Use demographic data to determine baseline success.

“Look for your key demographics in terms of age, income and geographic area and test those to determine baseline success. Then, expand into demographic areas you aspire to capture by determining the best creative and media tactics to bring them in.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 tried-and-true methods for building your perfect audience” at The Business Journals.

12 myths about resilience, debunked by business leaders

Question: What’s one of the 12 myths about resilience, debunked by business leaders?
Answer: You don’t have to plan ahead for potential challenges.

“Resilience is important, but just as important is planning for any challenges that may occur and navigating around them before running head-on into them.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 myths about resilience, debunked by business leaders” at The Business Journals.

15 ways to celebrate the end of the year (and prep for the new year)

Question: What’s one of the 15 ways to celebrate the end of the year (and prep for the new year)?
Answer: Enjoy the company of those who are important to you.

“Take time with your team, family and friends to celebrate and enjoy each other’s company in a social environment. Connect on a personal level, and bring joy back into the relationship.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 ways to celebrate the end of the year (and prep for the new year)” at The Business Journals.

15 signs it’s time to ‘fire’ your toxic client

Question: What’s one of the 15 signs telling you it’s time to ‘fire’ your toxic client?
Answer: The relationship isn’t ROI-positive.

“Calculate the hours spent working on a client campaign, as well as any additional toll it might take on team members if the work limits their capacity to work on other campaigns. If it doesn’t come out ROI-positive, it is a natural time to move on from the partnership.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 signs it’s time to ‘fire’ your toxic client” at The Business Journals.

15 ways businesses can retain their female executives

Question: What’s one of the 15 ways for businesses to retain their female executives?
Answer: Encourage mutual female support.

“Women who have other female support, whether in their company or outside networking groups, end up being highly supportive and have unspoken camaraderie with the additional obstacles that they encounter. Women should seek out those groups and build a support system that will help them both personally and professionally.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 ways businesses can retain their female executives” at The Business Journals.

10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)

Question: What Is One Of The 10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)?
Answer: Ensuring Your Brand And Message Resonate Across Cultures.

“Ensuring brand and marketing messages resonate across different cultures can be a challenge both logistically and tactically when trying to secure global sponsorships. We’ve all seen U.S. celebrities who promote perfume or other products in foreign countries through ads that blend in. Make sure both your brand and your message can resonate across all cultures.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)” at Forbes.

16 Keys To Pulling Off A Successful Marketing Stunt

Question: What Is One Of The 16 Keys To Pulling Off A Successful Marketing Stunt?
Answer: Take Over A Space During A Public Gathering Or Event.

“During a large public gathering or sporting event, take over a space with creative installations and imagery that makes people literally ask each other what it is being advertised. Once it’s recognized, the uniqueness ingrains it in their mind, which helps with future brand building.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Keys To Pulling Off A Successful Marketing Stunt” at Forbes.