Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- April 24, 2024
- MarTech Series
- Jessica Hawthorne-Castro
Advertising locally and nationally – each require a different set of tactics. With local advertising, it’s imperative for brands to connect their messaging directly with the specific communities they serve to foster trust and engagement. Our CEO Jessica Hawthorne-Castro has insights to help you succeed when marketing on a local scale. Read the full article on MarTech.
- April 23, 2024
- Hawthorne Advertising
- Christian Jones
How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of service providers when potential customers start calling for estimates?
Our SVP of Marketing & Client Development Christian Jones shares his insights on regional performance marketing. Read the full article in Contractor Magazine.
- April 19, 2024
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 common mistakes job applicants make?
- April 15, 2024
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 things marketers need to know about programmatic ads and the death of cookies?
- April 12, 2024
- NxtGen Nexus
- Jessica Hawthorne-Castro
Follow the remarkable path of Hawthorne Advertising’s CEO Jessica Hawthorne-Castro who has led the next generation of her family’s advertising agency.
- April 12, 2024
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 ′spring cleaning′ tips for revitalizing your business?
- April 11, 2024
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 tested employee retention strategies for today’s workplace?
- April 5, 2024
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 must-have traits of a successful entrepreneur?
- March 29, 2024
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 big ways B2G marketing differs from B2B and B2C?
- March 29, 2024
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential tasks for SMBs to close out Q1?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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