Lisa Archambault
Lisa Archambault is a leading interactive marketing and media professional with experience spanning over 20 years. Her expertise includes leading and executing digital strategy for well-known brands in finance, hospitality, entertainment and technology.

With a strong passion for bottom-line contribution marketing, Lisa’s longtime focus has covered the entire purchase funnel – from upper-funnel brand awareness, through mid-funnel prospecting, to lower funnel retargeting, loyalty, and retention. Strengths include analysis, brand strategy/positioning, RTB/DSP platform buying, dynamic creative optimizations, mobile, social, TV/Print, strategic alliance and partner development.

She began her career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com. Lisa also headed the digital media strategy and execution for Zappos.com where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices. More recently she oversaw digital and traditional advertising for Caesars Entertainment, and then Credit One Bank.

Lisa relocated to Michigan in 2021 and joined Hawthorne Advertising, the agency she enjoyed partnering with while she was with Credit One Bank. She says joining the Hawthorne team feels like coming home. Lisa leads and manages Hawthorne’s team handling digital advertising operations including programmatic, paid social, paid search, etail media and more.

Lisa and her fiancé Tom enjoy their Belgium Malinois “Sticks”, Australian Cattle dog “Mulligan”, rescue mut “Maisy”, and rescue cat “Max”. She says max runs the 250+ pounds of dogs around the house like a true Alpha!