# Hawthorne Advertising: Direct Response \& Brand Response Agency

> Hawthorne is a direct response advertising agency delivering creative campaigns, analytical insight, and marketing solutions that drive performance and ROI\.

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## Pages
- [Hawthorne Advertising DEV](https://www.hawthorneadvertising.com/hawthorne-advertising-dev/)
- [Insights](https://www.hawthorneadvertising.com/insights/)
- [About Us](https://www.hawthorneadvertising.com/about-us/)
- [Our Work](https://www.hawthorneadvertising.com/our-work/)
- [Hawthorne Advertising](https://www.hawthorneadvertising.com/)

## Posts
- [How top agencies are restructuring to enable AI\-driven models](https://www.hawthorneadvertising.com/how-top-agencies-are-restructuring-to-enable-ai-driven-models/): How are today’s leading agencies restructuring to thrive in an AI\-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne\-Castro\. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape\.
- [21 management habits that save time weekly](https://www.hawthorneadvertising.com/21-management-habits-that-save-time-weekly/): How can leaders reclaim valuable time without sacrificing productivity? Check out this new Inc\. article featuring insights from top marketing leaders — including Jessica Hawthorne\-Castro\. From setting clear priorities and protecting focused work time to empowering teams with accountability and efficient communication, the piece highlights management habits that help leaders work smarter every week\.
- [Why human\-centered marketing builds stronger brands: how to embrace it](https://www.hawthorneadvertising.com/why-human-centered-marketing-builds-stronger-brands-how-to-embrace-it/): What does it take to build stronger brands in today's fast\-changing marketing landscape? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne\-Castro\. From prioritizing human\-centered strategies and authentic customer connections to fostering stronger collaboration and trust across teams, these expert perspectives explore why people, not just platforms, remain at the heart of successful marketing\.
- [Taking the Leap – Crossing the \(Marketing\) Chasm](https://www.hawthorneadvertising.com/taking-the-leap-crossing-the-marketing-chasm-2/): How to build and execute a marketing plan that addresses the consumer adoption curve \- effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”\.
- [Marketing Funnel Strategy: Building a High\-Performing Funnel: LeadsCon 2025 Takeaways](https://www.hawthorneadvertising.com/unlocking-growth-building-out-your-high-performing-funnel-strategy/): Everybody loves the bottom of the funnel\. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning\. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives \& measurable sales lift, and defining agreed\-upon measurement models that will validate the effects\.

## Projects
- [Hawthorne \- Awards](https://www.hawthorneadvertising.com/work/hawthorne-awards/)
- [Zenwise Health](https://www.hawthorneadvertising.com/work/zenwise-health/)
- [Western Digital](https://www.hawthorneadvertising.com/work/western-digital/)
- [Leaffilter](https://www.hawthorneadvertising.com/work/leaffilter/)
- [Invisible Glass](https://www.hawthorneadvertising.com/work/invisible-glass-2024-creative-campaign/)

## Team Members
- [Paul Her\-Sturm](https://www.hawthorneadvertising.com/people/paul-her-sturm/)
- [Karla Crawford Kerr](https://www.hawthorneadvertising.com/people/karla-crawford-kerr/)
- [Jessica Hawthorne\-Castro](https://www.hawthorneadvertising.com/people/jessica-hawthorne-castro/)
- [Gina Lombardo\-Negron](https://www.hawthorneadvertising.com/people/gina-lombardo-negron/)
- [George Leon](https://www.hawthorneadvertising.com/people/george-leon/)

## Categories
- [Agency Press](https://www.hawthorneadvertising.com/category/agency_press/)
- [Industry Research](https://www.hawthorneadvertising.com/category/industry-research/)
- [Resources](https://www.hawthorneadvertising.com/category/resources/)
- [Hawthorne Culture](https://www.hawthorneadvertising.com/category/hawthorneculture/)
- [Uncategorized](https://www.hawthorneadvertising.com/category/uncategorized/)

## Tags
- [Advertising](https://www.hawthorneadvertising.com/tag/advertising/)
- [Jessica Hawthorne\-Castro](https://www.hawthorneadvertising.com/tag/jessica-hawthorne-castro/)
- [Advertising Industry](https://www.hawthorneadvertising.com/tag/advertising-industry/)
- [The Business Journals](https://www.hawthorneadvertising.com/tag/the-business-journals/)
- [Forbes Agency Council](https://www.hawthorneadvertising.com/tag/forbes-agency-council/)

## Project Categories
- [Media](https://www.hawthorneadvertising.com/work-categories/media/)
- [Analytics](https://www.hawthorneadvertising.com/work-categories/analytics/)
- [Creative \& Production](https://www.hawthorneadvertising.com/work-categories/creative-production/)
- [Strategy](https://www.hawthorneadvertising.com/work-categories/strategy/)
- [Audience Intelligence](https://www.hawthorneadvertising.com/work-categories/audience-intelligence/)

## Optional
- [Sitemap index](https://www.hawthorneadvertising.com/sitemap_index.xml)