Lauryn Cantu
VP, Production
As the head of Hawthorne’s production department, Lauryn supervises the execution of creative projects from start to finish. She oversees the development and production of campaigns across the media continuum, including TV, digital, radio, print, and out-of-home.
Lauryn has led the execution of award-winning work for many Hawthorne clients, including Angie’s List, BLACK+DECKER, L’Oreal, Charter Communications (Spectrum), Credit One Bank, Dyson, Equifax, HomeAdvisor and SanDisk.
Lauryn earned her Bachelor of Fine Arts degree at the University of Southern California. She started her career in TV development and assisted in the creation and production of a game show for Discovery Networks in association with Hasbro Studios, among other projects. She also created long and short form response-driving ads as a freelance creative producer. Before assuming her current role, Lauryn created award-winning campaigns for Hawthorne client as a producer.
She has worked with major clients such as 3M International, CHLA, Gerber and Hamilton Beach. Lauryn’s work has been recognized with ADDY, W3, dotCOMM, Telly, Communicator, Aurora, Davey, and Vega Awards as well as several Hawthorne Culture Awards.
She’s known for her creativity and eagerness to take on any challenge. Recently, under Lauryn’s leadership, Hawthorne’s production team designed and constructed a custom, road-safe, branded Tiny House with a permanent self-recycling rain mechanism. The Tiny House now lives happily at the client’s headquarters.
