Question: What is one of the 10 challenges for brands seeking global sponsorships (and how to overcome them)?
Answer: Ensuring your brand and message resonate across cultures.
“Ensuring brand and marketing messages resonate across different cultures can be a challenge both logistically and tactically when trying to secure global sponsorships. We’ve all seen U.S. celebrities who promote perfume or other products in foreign countries through ads that blend in. Make sure both your brand and your message can resonate across all cultures.”
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “10 challenges for brands seeking global sponsorships (and how to overcome them)” at Forbes.