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Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.
Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on Facebook also does so on Twitter, Instagram or several other social media channels. Mass marketing like billboards or radio and TV ads also impact these same consumers.
Technology has enhanced the customer experience quite a bit, with many companies employing the use of artificial intelligence agents for customer service roles. However, despite embracing technology for their customer service needs, many businesses are not fully using tech to improve the way customers engage online.
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.

Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video

While we all hunker down, work from home, and stream video content, I thought it would be a wonderful idea…

8 Key B2B Marketing Steps To Take That May Differ From B2C

Business-to-business (B2B) marketing focuses on directly aiming product advertising to other companies. It’s a significantly different process than business-to-consumer (B2C)…

13 Expert Tips For Closing The Sales Loop

Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to…

11 Things To Avoid If You Want To Maintain Consistent Branding

Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on…

8 Ways Marketers Should Utilize Tech To Improve The Online User Experience

Technology has enhanced the customer experience quite a bit, with many companies employing the use of artificial intelligence agents for…

Measuring Marketing ROI: 13 Simple And Effective Strategies

It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing…

13 Expert Tips For Closing The Sales Loop

Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.

Read More

11 Things To Avoid If You Want To Maintain Consistent Branding

Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on Facebook also does so on Twitter, Instagram or several other social media channels. Mass marketing like billboards or radio and TV ads also impact these same consumers.

Read More