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If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.

Advertise in the Metaverse? It’s Complicated.

If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences…

Are You Using Social Media to Inspire Younger Buyers?

Social networks are the new search engines. How performance marketers can leverage this trend.

7 common social media faux pas committed by businesses (and what to do instead)

A social media slip-up can cause quick and lasting damage to a brand or business.

12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign

From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during…

8 best launch strategies for a rebrand

To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for…

16 Approaches Brands Can Take To Boost Engagement On TikTok

While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant…

Advertise in the Metaverse? It’s Complicated.

If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.

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