Seasonal marketing is one of the most natural elements to leverage in a campaign. Summer serves as a perfect example, but as summer starts winding down and we’re entering fall, some businesses are slow to change gears.
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
When a company starts seeing its first successes in a marketing strategy, it feels exciting. Growth can be massive and exponential at the start, but over time, the massive numbers can start to taper off.
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.