Industry Insights
Ideas to Inspire
- Forbes
- Jessica Hawthorne-Castro
Inclusive design isn't just a best practice—it’s a necessity. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores how to create digital products with accessibility in mind, ensuring that everyone, regardless of ability, can engage seamlessly.
- MarTech Series
- Karla Crawford Kerr
Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you're a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.
- Forbes
- Jessica Hawthorne-Castro
As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
- Forbes
- Jessica Hawthorne-Castro
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
- The Thoughtful Entrepreneur Podcast
- Jessica Hawthorne-Castro
Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.
- Forbes
- Jessica Hawthorne-Castro
Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations.
- Forbes
- Jessica Hawthorne-Castro
Whether you're crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences.
- Forbes
- Jessica Hawthorne-Castro
Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.
- The Business Journals
- Jessica Hawthorne-Castro
In the fast-paced world of business, it’s easy to overlook the power of a well-placed compliment. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for delivering impactful praise that motivates teams, strengthens relationships and fosters a culture of growth.
- Forbes
- Jessica Hawthorne-Castro
As we approach 2025, staying ahead of the curve in the marketing industry is essential. Jessica Hawthorne-Castro has highlighted five key trends poised to reshape the landscape next year, from evolving AI capabilities to shifting consumer priorities in her latest article for Forbes Agency Council.

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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