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Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience. Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.

7 essential items for every business’s holiday season to-do list

Question: What’s one of the 7 essential items for every business’s holiday season to-do list? Answer: Ensure you have enough…

10 helpful strategies for restructuring your management team

Question: What’s one of the 10 helpful strategies for restructuring your management team? Answer: Integrate new leaders with the existing…

The Path of Today’s CPG Brands

Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for…

14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos

Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos? Answer: Get Creative With First-Person-POV Camera…

How 16 Agency Pros Find Inspiration For Creative Campaigns And Copy

Question: What Is One Way For Agency Pros To Find Inspiration For Creative Campaigns And Copy? Answer: Find Time For…

What marketers are missing about zero-party data

What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it.…

The Path of Today’s CPG Brands

Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.

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