Insights &
industry
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- September 20, 2022
- Hawthorne Insights
- Christian Jones
- September 7, 2022
- Adweek
- Jessica Hawthorne-Castro
- August 24, 2022
- The Business Journals
- Jessica Hawthorne-Castro
- August 22, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
- August 18, 2022
- The Business Journals
- Jessica Hawthorne-Castro
- August 18, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
Advertise in the Metaverse? It’s Complicated.
Are You Using Social Media to Inspire Younger Buyers?
7 common social media faux pas committed by businesses (and what to do instead)
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
8 best launch strategies for a rebrand
16 Approaches Brands Can Take To Boost Engagement On TikTok
Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
7 common social media faux pas committed by businesses (and what to do instead)
A social media slip-up can cause quick and lasting damage to a brand or business.
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
8 best launch strategies for a rebrand
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
