Insights &

industry

*

Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.

9 ways to keep remote employees engaged with company culture

Two years ago, many business and organizational leaders might have confidently asserted that they would never adopt remote work arrangements.

9 smart ways to develop and market compelling case studies

Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive…

7 clear signs it’s time to scale up your company

Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it…

Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to…

How Brands Can Partner Up To Gain More Customers This Holiday Season

When two or more brands partner up in a special collaboration, the results can help them boost awareness of their…

7 ways to identify and leverage the best primary marketing channel for your business

There’s no shortage of marketing channels these days — in fact, when it comes to pinpointing which channel will be…

9 smart ways to develop and market compelling case studies

Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.

Read More

7 clear signs it’s time to scale up your company

Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.

Read More