Insights | Our Ideas to Inspire Performance Marketing | Hawthorne Advertising

Industry Insights

Ideas to Inspire

What’s next in marketing, brand building, media and tech?

Question: What’s one of the 12 strategies for bringing out the potential in ′average performers′?
Question: What’s one of the 15 ways to build a team culture of mutual respect and appreciation?
Question: What’s one of the 5 critical factors to cover when negotiating contracts with clients?
Question: What’s one of the 15 tips on how to become a thought leader without self-promoting (and why)?
Looking to grow your marketing career or hone your advertising skills? Our CEO Jessica Hawthorne-Castro recently did an interview with Kage Spatz on her tips for up-and-coming marketing professionals for Authority Magazine.
Question: What’s one of the 5 features of marketing emails busy leaders will actually open?
Advertising locally and nationally – each require a different set of tactics. With local advertising, it’s imperative for brands to connect their messaging directly with the specific communities they serve to foster trust and engagement. Our CEO Jessica Hawthorne-Castro has insights to help you succeed when marketing on a local scale. Read the full article on MarTech.
How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of service providers when potential customers start calling for estimates? Our SVP of Marketing & Client Development Christian Jones shares his insights on regional performance marketing. Read the full article in Contractor Magazine.
Question: What’s one of the 9 common mistakes job applicants make?
Question: What’s one of the 15 things marketers need to know about programmatic ads and the death of cookies?
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Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years. 

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

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