Insights &
industry
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- June 29, 2020
- AdAge
- Jessica Hawthorne-Castro
- June 22, 2020
- Hawthorne Advertising
- Jahwaan Bingham
- June 15, 2020
- Thrive Global
- Jessica Hawthorne-Castro
- June 12, 2020
- AdAge
- Jessica Hawthorne-Castro
- June 10, 2020
- AdAge
- Jessica Hawthorne-Castro
- June 8, 2020
- TargetMarketing
- Jessica Hawthorne-Castro
9 Proven Strategies To Make Operations More Efficient While Understaffed
The Imprint of Brand Diversity in Marketing
A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne
7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’)
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
9 Proven Strategies To Make Operations More Efficient While Understaffed
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
The Imprint of Brand Diversity in Marketing
The elements of building a brand and the role it plays in creating brand affinity across the broad spectrum of consumers has become increasingly important over the last few decades. As products in general become increasingly commoditized and indistinguishable in their features, the luminescence of the brand itself is what ultimately attracts consumers.
A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne
Jessica Hawthorne-Castro is CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of advertising, where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars.
7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’)
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals.
