Insights &
industry
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- May 26, 2020
- Forbes Agency Council
- Jessica Hawthorne-Castro
- May 21, 2020
- AdAge
- Jessica Hawthorne-Castro
- May 19, 2020
- Forbes Agency Council
- Jessica Hawthorne-Castro
- May 15, 2020
- AdAge
- Jessica Hawthorne-Castro
- May 13, 2020
- Forbes Agency Council
- Jessica Hawthorne-Castro
- May 11, 2020
- Hawthorne Advertising
- John Francis, DBA
13 Unique Marketing Campaigns And The Valuable Lessons They Teach
Need To Reinvent A Beloved Brand? 9 Important Steps To Take
14 Social Media Faux Pas To Avoid At All Costs
6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign
13 Ways To Update Your Brand Without Changing Everything
With the challenges facing GDPR enforcement in Europe, what is California learning from the CCPA?
13 Unique Marketing Campaigns And The Valuable Lessons They Teach
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
Need To Reinvent A Beloved Brand? 9 Important Steps To Take
No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
14 Social Media Faux Pas To Avoid At All Costs
Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.
6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign
You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a hit with your target audience. But then for some reason, your campaign just doesn’t land, and your audience has an unexpected negative reaction.
13 Ways To Update Your Brand Without Changing Everything
Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.
