Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.
- Forbes
- Jessica Hawthorne-Castro
In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you're in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.
- The Business Journals
- Jessica Hawthorne-Castro
Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.
- The Business Journals
- Jessica Hawthorne-Castro
Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal.
- Forbes
- Jessica Hawthorne-Castro
Staying ahead of ever-evolving social media trends is no easy feat—but it’s essential for brands and agencies looking to stay relevant and drive real results. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights how agencies are already leveraging the latest platform updates to connect more meaningfully with audiences.
- The Business Journals
- Jessica Hawthorne-Castro
Quality isn’t just the responsibility of one team—it’s a mindset that should be embedded across every level of an organization. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares how leaders can foster a culture of quality and accountability, empowering everyone to contribute to better outcomes. A great read for any team aiming to raise the bar.
- The Business Journals
- Jessica Hawthorne-Castro
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
- The Business Journals
- Jessica Hawthorne-Castro
Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
- The Business Journals
- Jessica Hawthorne-Castro
Trust is the foundation of every successful business—but it’s easier to lose than gain. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights which common mistake companies make that can quietly erode customer trust over time.
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her journey from the entertainment industry to leading a pioneering advertising agency. She discusses the power of integrating creativity with data analytics and the importance of authentic, feminine leadership in today's dynamic business environment.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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