Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Summer internships are more than just a resume booster—they're a powerful opportunity for agencies to build future talent and get fresh perspectives on key initiatives. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares which tasks interns can take on to deliver real value and gain meaningful experience.
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.
- The Business Journals
- Jessica Hawthorne-Castro
In today's ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
- Forbes
- Jessica Hawthorne-Castro
In today's competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.
- Forbes
- Jessica Hawthorne-Castro
In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.
- The Business Journals
- Jessica Hawthorne-Castro
Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.
- The Business Journals
- Jessica Hawthorne-Castro
It's not just about listing features—it's about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.
- MarTech Series
- Jessica Hawthorne-Castro
Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you're working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.
- Karla Crawford Kerr
Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.
- The Business Journals
- Jessica Hawthorne-Castro
Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you're part of a growing startup or managing a small but mighty team, these takeaways are worth the read.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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