How to optimize AI shopping agent comms: 12 tips for retail brands

As AI shopping assistants become a bigger part of the retail experience, how can brands ensure they’re communicating effectively—without losing the human touch? In Forbes Agency Council latest article, Jessica Hawthorne shares her tips for optimizing AI-powered retail interactions. From using brand-aligned messaging and emotional cues to prioritizing transparency and real-time learning, the insights aim to help retail brands build trust and drive conversions in the age of AI. Read the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/07/07/how-to-optimize-ai-shopping-agent-comms-12-tips-for-retail-brands/