Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Securing valuable partnerships is essential for small business growth. Discover Jessica Hawthorne-Castro strategy to identify and engage potential partners, build strong relationships, and create mutually beneficial agreements.
- Forbes
- Jessica Hawthorne-Castro
Venturing into the world of online press releases? In Forbes Agency Council latest article, Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro, identifies her strategy to overcome challenges that new companies face as they try to break into the industry.
- The Business Journals
- Jessica Hawthorne-Castro
Are you struggling to find and engage your unique audience? Understanding your market is the key to business success. Discover how Jessica Hawthorne-Castro stand’s out and achieves sustainable growth in Business Journals Leadership Trust’s online story, “Niche business success: How to find and engage your unique audience.”
- The Business Journals
- Jessica Hawthorne-Castro
Are you a business leader looking for practical ways to prepare for the Boomer retirement wave? Jessica Hawthorne-Castro provides her insightful advice on Business Journals Leadership Trust’s latest article.
- Forbes
- Jessica Hawthorne-Castro
Are you looking to incorporate cutting-edge technology into your marketing strategies? In the Forbes article, “17 Practical Ways To Integrate Emerging Tech Into Marketing Strategies,” Jessica Hawthorne-Castro discusses how using VR and AR-based advertisements in marketing can elevate the user experience.
- The Business Journals
- Jessica Hawthorne-Castro
Business leaders! Are you striving to build a collaborative work environment? Jessica Hawthorne-Castro shares her best tip on Business Journals Leadership Trust’s 10 ways to prevent team silos and foster continuous collaboration.
- The Business Journals
- Jessica Hawthorne-Castro
Decision making is crucial for business leaders. Hawthorne’s very own Jessica Hawthorne-Castro shares her best advice when it comes to making bold and assertive decisions in Business Journals Leadership Trust’s online story, “How leaders can stop overthinking and make confident decisions.”
- The Business Journals
- Jessica Hawthorne-Castro
It is officially summer, which can mean vacation even in the workplace. In the season of travel, Jessica Hawthorne-Castro offers her insight on balancing time off requests while maintaining smooth operations in the Business Journals Leadership Trust’s online story, “6 strategies for balancing work and team needs in vacation season.”
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 transformative business roles AI will play in the next five years?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 pieces of overrated marketing advice (and what your business should do instead)?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
