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Could You Benefit From Hiring An Agency? Questions To Ask Yourself

Now, more than ever, many companies can benefit from having expert marketers by their sides. With the current economic crisis stemming from the COVID-19 pandemic, marketers’ awareness of the constant shifts within the dynamic media environment can help companies weather the storm.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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6 Tips For Optimizing Your Personalized Marketing Efforts

The best marketing campaigns are tailored to match exactly what a customer or client is looking for. Personalizing your marketing communications is the best way to let a customer know they matter and that you’re the perfect fit for their needs.
  • AdAge
  • Jessica Hawthorne-Castro
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13 Expert Tips For Closing The Sales Loop

Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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11 Things To Avoid If You Want To Maintain Consistent Branding

Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on Facebook also does so on Twitter, Instagram or several other social media channels. Mass marketing like billboards or radio and TV ads also impact these same consumers.
  • AdAge
  • Jessica Hawthorne-Castro
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13 Unique Marketing Campaigns And The Valuable Lessons They Teach

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One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,…
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Need To Reinvent A Beloved Brand? 9 Important Steps To Take

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No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the…
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14 Social Media Faux Pas To Avoid At All Costs

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Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and…
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6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign

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You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a…
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13 Ways To Update Your Brand Without Changing Everything

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Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company…
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With the challenges facing GDPR enforcement in Europe, what is California learning from the CCPA?

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On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right…
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