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Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
LOS ANGELES, Jan. 22, 2020 /PRNewswire/ — Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne’s contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.
A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn’t tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand’s worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.
A brand is a promise that a business makes to its customers. You can find this definition littered across the internet, but it doesn’t tell you exactly what that promise should be. Brand promises are crafted through their stories. Brand stories try to communicate the brand’s worth to consumers in a noninvasive way, which allows the potential buyer to connect and form a relationship with the brand. Today, many brands see the brand story as a way to humanize their corporate face so that consumers feel more comfortable with them.

Five Steps To Navigate Gen Z Consumers’ Demand For Sustainable Products

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both…

7 Essential Lessons To Learn From Valentine's Day Marketing Efforts

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written…

9 Best Practices For A Successful Video Marketing Campaign

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written…

Gen Z Advertising Dos and Don’ts for Marketers

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both…

12 Top Content Marketing Trends Just Over The Horizon

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual…

6 Exciting Publishing Trends Ad Professionals Want To See In 2020

It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020…

6 Exciting Publishing Trends Ad Professionals Want To See In 2020

It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception — professionals in advertising and media have a lot of ideas about what’s coming this year. What’s more, these predicted trends have the potential to leave a significant impact on marketers and content creators.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

Read More

Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

Read More

Tim Hawthorne Honored With 2020 Lifetime Achievement Award by Marketing EDGE

LOS ANGELES, Jan. 22, 2020 /PRNewswire/ — Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne’s contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.

Read More