Insights &
industry
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When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- July 13, 2021
- The Business Journals
- Jessica Hawthorne-Castro
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
- July 9, 2021
- Forbes Agency Council
- Jessica Hawthorne-Castro
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
- July 6, 2021
- The 60 Second Marketer
- Christian Jones
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
- July 2, 2021
- Forbes Agency Council
- Jessica Hawthorne-Castro
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
- June 30, 2021
- Adweek
- Jessica Hawthorne-Castro
A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.
- June 29, 2021
- The Business Journals
- Jessica Hawthorne-Castro
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their…
8 ways to improve your business’s social media presence and enhance audience engagement
Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial,…
7 common mistakes to avoid with customer relationship management systems
A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their…
11 simple but effective ways leaders can boost employee satisfaction
One of the essential secrets of a successful business is having a team of happy, engaged employees.
Seven little-known secrets to good B2C outreach
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where…
Six critical strategies for defining your B2C company’s target audience
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
Six critical strategies for defining your B2C company’s target audience
jfrancis
July 14, 2021
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
11 leaders’ tips for bringing your team back into the office
jfrancis
July 13, 2021
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
16 Smart Marketing Approaches To Build Brand Recognition
jfrancis
July 9, 2021
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
OK Boomer: How to Sell Online to Consumers Age 60 and Up
jfrancis
July 6, 2021
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
10 Innovative Ways Brands Can Leverage Facebook And Instagram Stories
jfrancis
July 2, 2021
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
