Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
With so many newly released products and services constantly being announced, it can be difficult for companies to get the attention of consumers when they bring something new to market.
The critical roles of clients, people and community in building out a successful CSR strategy.