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Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.

3 Reasons Virtual Events Are Here To Stay

More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events…

'The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect events in the future…

10 Must-Attend Conferences For Agency Owners And Professionals

The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the…

15 Ways To Handle Client Requests That Could Damage The Campaign

In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.

15 Important Career Lessons These Agency Pros Learned

The longer you work building a career, the more lessons you’ll learn as you progress. Some of these lessons can…

14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by…