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industry

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15 Ways To Show Marketing ROI Beyond Sales Revenue

Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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3 Reasons Virtual Events Are Here To Stay

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More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events…
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'The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

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As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect events in the future…
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10 Must-Attend Conferences For Agency Owners And Professionals

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The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the…
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15 Ways To Handle Client Requests That Could Damage The Campaign

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In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
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15 Important Career Lessons These Agency Pros Learned

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The longer you work building a career, the more lessons you’ll learn as you progress. Some of these lessons can…
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14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

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Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by…
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