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With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no direct relationship with their target audience.

Advertise in the Metaverse? It’s Complicated.

If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences…

Are You Using Social Media to Inspire Younger Buyers?

Social networks are the new search engines. How performance marketers can leverage this trend.

7 common social media faux pas committed by businesses (and what to do instead)

A social media slip-up can cause quick and lasting damage to a brand or business.

12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign

From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during…

8 best launch strategies for a rebrand

To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for…

16 Approaches Brands Can Take To Boost Engagement On TikTok

While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant…

16 Approaches Brands Can Take To Boost Engagement On TikTok

While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.

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How To Use Behavioral Targeting Without Third-Party Data

With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no direct relationship with their target audience.

Read More