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It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation

16 Effective Ways To Create An Evergreen Video Ad Campaign

Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting…

10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they…

7 reasons to give up a ‘good’ business improvement idea

At some point in your career, you’re bound to come across a new business idea that seems great from the…

11 Expert Predictions On The Future Of Video Marketing

Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways…

Eight challenges retailers should prepare for in the upcoming holiday season

Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As…

12 Trends In Account-Based Marketing Every Marketer Needs To Know

Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate…

Brand Response TV – More for Less?

It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation

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