Insights &



People who aren’t familiar with how digital marketing and advertising work behind the scenes may not know it yet, but a big change is on the horizon as third-party cookies are phased out.

Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their…

8 ways to improve your business’s social media presence and enhance audience engagement

Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial,…

7 common mistakes to avoid with customer relationship management systems

A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their…

11 simple but effective ways leaders can boost employee satisfaction

One of the essential secrets of a successful business is having a team of happy, engaged employees.

Seven little-known secrets to good B2C outreach

In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where…

Six critical strategies for defining your B2C company’s target audience

When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.

Hawthorne Advertising Secures 25 New Creative Award Wins

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

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