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Looking to change roles at your company? 14 tips from leaders

It’s not unusual to see professionals focused on growing within their company through vertical movement. After all, “climbing the ladder” to leadership and a C-suite position is often seen as the ultimate goal in a person’s career.
  • The Business Journals
  • Jessica Hawthorne-Castro
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16 business leaders on overcoming their ‘scariest’ leadership challenge

Every career comes with highs and lows, but when one is in a leadership position, the lows can seem especially daunting. After all, you have a team of people depending on you and turning to you for guidance; it can be hard to admit you’re going through a rough patch — and that you’re scared.
  • The Business Journals
  • Jessica Hawthorne-Castro
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11 Creative Ways To Use AI-Driven Conversational Marketing

Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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Why Brands Will Be Fragile In 2021 and How They Can Win Consumers

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Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path…
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15 tips for making a great first impression on a new partner or client

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First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about…
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Performance Marketers Need to Watch These 5 Consumer Trends in 2021

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Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with…
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10 pro tips for making your new e-commerce effort a success

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E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this…
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13 Pragmatic Ways To Leverage Seasonal Products This Year

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The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
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6 Issues You'll Never See In Truly Excellent Marketing Copy

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Many companies leverage their audience's feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell…
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