Insights &
industry
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Building an effective organic marketing strategy can be done without a large budget.
- July 5, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Understanding of consumers as individuals can guide current and future business decisions.
- July 1, 2022
- The Business Journals
- Jessica Hawthorne-Castro
A paid social strategy is table stakes for many larger companies, but how can small or midsized businesses get into the game without spending too much of their marketing budget?
- June 28, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
With recent, exciting innovations in video production and photography, digital marketers and advertisers have a literal smorgasbord of unique visual assets to choose from to capture the attention of ideal audiences.
- June 24, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
The economy is looking even more dire, and there are lessons performance marketers can take away.
- June 23, 2022
- Adweek
- Jessica Hawthorne-Castro
Whether their audiences are leveraging ad blocking software or using browsers with built-in ad blocking capabilities, agency pros are developing solutions to overcome the obstacles they present.
- June 23, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences…
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
7 common social media faux pas committed by businesses (and what to do instead)
A social media slip-up can cause quick and lasting damage to a brand or business.
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during…
8 best launch strategies for a rebrand
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for…
16 Approaches Brands Can Take To Boost Engagement On TikTok
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant…
How CPG Brands are Evolving in 2022
Paulina Rzepkowska
July 12, 2022
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers
Paulina Rzepkowska
July 6, 2022
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
12 ways for managers to understand what stakeholders want
Paulina Rzepkowska
July 6, 2022
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
13 ways to develop an organic marketing strategy
Paulina Rzepkowska
July 5, 2022
Building an effective organic marketing strategy can be done without a large budget.
8 essential things to understand about consumer psychology
Paulina Rzepkowska
July 1, 2022
Understanding of consumers as individuals can guide current and future business decisions.
