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15 Ways To Develop A Customer-Centric Content Strategy

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch.

March 2, 2021
Forbes Agency Council
Jessica Hawthorne-Castro

Seeing Is Believing: Why Visual Search Works

Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials.

March 1, 2021
Adweek
Jessica Hawthorne-Castro

15 business leaders share smart strategies for conducting a scenario analysis

After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.

February 26, 2021
The Business Journals
Jessica Hawthorne-Castro

14 trust-breaking mistakes that can damage your company’s brand

First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.

February 24, 2021
The Business Journals
Jessica Hawthorne-Castro

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.

February 12, 2021
Adweek
Jessica Hawthorne-Castro

Midsize companies: Avoid these 15 sales-stifling marketing mistakes

Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.

February 10, 2021
The Business Journals
Jessica Hawthorne-Castro

3 Reasons Virtual Events Are Here To Stay

Posted by jfrancisApril 19, 2021Comments:

More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events…

'The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

Posted by jfrancisApril 16, 2021Comments:

As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect events in the future…

10 Must-Attend Conferences For Agency Owners And Professionals

Posted by jfrancisApril 14, 2021Comments:

The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the…

15 Ways To Handle Client Requests That Could Damage The Campaign

Posted by jfrancisApril 9, 2021Comments:

In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.

15 Important Career Lessons These Agency Pros Learned

Posted by jfrancisApril 7, 2021Comments:

The longer you work building a career, the more lessons you’ll learn as you progress. Some of these lessons can…

14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

Posted by jfrancisApril 5, 2021Comments:

Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by…

How 14 Agency Pros Measure ROI For Their Own Marketing Activities

jfrancis March 15, 2021

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own.

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Insights &

industry

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15 Ways To Develop A Customer-Centric Content Strategy

Seeing Is Believing: Why Visual Search Works

15 business leaders share smart strategies for conducting a scenario analysis

14 trust-breaking mistakes that can damage your company’s brand

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

Midsize companies: Avoid these 15 sales-stifling marketing mistakes

3 Reasons Virtual Events Are Here To Stay

'The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

10 Must-Attend Conferences For Agency Owners And Professionals

15 Ways To Handle Client Requests That Could Damage The Campaign

15 Important Career Lessons These Agency Pros Learned

14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

How 14 Agency Pros Measure ROI For Their Own Marketing Activities

15 ways to become a more transparent leader (and better inspire your team)

15 Overlooked Best Practices For Managing A Small-Business Website

15 Ways To Develop A Customer-Centric Content Strategy

Seeing Is Believing: Why Visual Search Works

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