Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
In today’s fast-paced digital landscape, newsletters remain one of the most powerful tools for building lasting brand relationships—when done right. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her insights on what makes a newsletter truly resonate.
- The Business Journals
- Jessica Hawthorne-Castro
Innovation doesn’t happen by chance—it starts with intentional leadership. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her advice on how leaders can inspire innovation in the workplace—from fostering psychological safety to encouraging cross-functional collaboration. Whether you're building a culture of curiosity or looking for fresh ways to energize your team, this article offers practical insights from leaders across industries.
- The Business Journals
- Jessica Hawthorne-Castro
Not all risks are worth taking—especially in business. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her warning signs that a business risk might not pay off. From misaligned values to lack of data, these red flags can save you time and money.
- The Business Journals
- Jessica Hawthorne-Castro
Navigating price increases in B2B relationships can be challenging. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical strategies to help you communicate these changes effectively to your clients.
- Forbes
- Jessica Hawthorne-Castro
Highlighting the value you’ve delivered not only celebrates your clients but also shows future customers what’s possible when they partner with you. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her best strategy for showcasing client success that helps businesses build credibility and attract new clients.
- CMSWire
- Jessica Hawthorne-Castro
AI is reshaping the future of content management — are you ready? Jessica Hawthorne-Castro provides her thoughts on how AI-powered CMS platforms are revolutionizing content creation, personalization and efficiency in a recent article by CMSWire. From automating workflows to delivering smarter customer experiences, the road ahead is full of possibilities.
- Forbes
- Jessica Hawthorne-Castro
Gaming isn’t just entertainment—it’s a massive opportunity for brands. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for advertisers looking to make an impact in video games. With gaming audiences growing rapidly, strategic ad placements can drive engagement in ways traditional media can’t.
- The Business Journals
- Jessica Hawthorne-Castro
Great leaders know that wisdom flows both ways. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares a valuable lesson she has learned from an employee. Whether it’s resilience, creativity or new ways to problem-solve, there’s always something to learn when you listen.
- The Business Journals
- Jessica Hawthorne-Castro
Spotting future leaders is just as important as developing them. Jessica Hawthorne-Castro share the key actions, attitudes and skills that shows someone is ready to step into a leadership role in Business Journals Leadership Trust latest article. From taking initiative to inspiring others, these traits can help identify high-potential talent in any organization.
- The Business Journals
- Jessica Hawthorne-Castro
Smart spending is the key to sustainable growth. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy on how to maximize a small business budget—because every dollar counts! From prioritizing investments to leveraging cost-effective solutions, these insights can help small business owners make the most of their resources.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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