Insights &
industry
*
Market changes present many challenges for business owners.
- April 5, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Finding the right venue and method for sharing your marketing and message is an essential part of running a successful business.
- April 4, 2022
- The Business Journals
- Jessica Hawthorne-Castro
When company leaders come up with ideas for marketing and advertising their businesses, they will often seek the guidance of agency partners to help them craft the best strategy for implementing an original campaign.
- March 31, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
In today’s world, it’s more challenging than ever for businesses to cut through the noise and content that exists online and promote their own products or services.
- March 30, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
- March 29, 2022
- Adweek
- Jessica Hawthorne-Castro
Marketing emails may be an “old school” method of digital advertising, but they can still be quite effective.
- March 28, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Opening a business? Nine up-and-coming locales and regions to consider
While remote work may have opened up the “anywhere” workplace, there are still locations that are hotspots for building a…
Eight buzzwords to use instead of ‘innovative’
Buzzwords, those catchy adjectives that help mold a brand’s identity, can either help or hinder a brand.
11 ways for leaders to establish themselves as market experts
One of the best ways to market your business is to become a market expert, but how does one achieve…
13 website design elements that can increase sales and engagement
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements.
16 often-overlooked steps in building an effective marketing campaign
Developing a great product or service is only the first step in bringing the world to your business’s door.
11 ways business leaders in large markets can address staffing challenges
Finding new talent in a tight workers’ market is a challenge for any company. But when you’re a business leader…
15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts
jfrancis
April 12, 2022
Social media originally started as a platform to connect with others — now, it’s so much more than that.
Eight ways leaders can ensure stakeholder satisfaction
jfrancis
April 11, 2022
A company’s stakeholders are what makes it a company. From investors to employees, it’s essential to keep the people who believe in your business satisfied and motivated to keep supporting it.
15 unique benefits small businesses can leverage to recruit top talent
jfrancis
April 7, 2022
It’s a workers’ market, and businesses in every industry are facing a serious challenge when it comes to attracting and retaining top talent.
13 challenges of running a business during market changes
jfrancis
April 5, 2022
Market changes present many challenges for business owners.
6 industry leaders share their ‘favorite’ forms of media and content platforms
jfrancis
April 4, 2022
Finding the right venue and method for sharing your marketing and message is an essential part of running a successful business.
