Insights &
industry
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Question: What Is One Of The 10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)?
Answer: Ensuring Your Brand And Message Resonate Across Cultures.
- December 9, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
Question: What Is One Of The 16 Keys To Pulling Off A Successful Marketing Stunt?
Answer: Take Over A Space During A Public Gathering Or Event.
- December 8, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
- December 7, 2022
- Multichannel Merchant
- Karla Crawford Kerr
Question: What’s one of the 12 steps to take after experiencing failure in your business?
Answer: Be prepared to pivot.
- December 6, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.
- December 5, 2022
- Forbes Agency Council
- Jessica Hawthorne-Castro
Question: What’s one of the 10 key strategies to help B2C businesses maintain consumer trust?
Answer: Solicit customer feedback.
- November 30, 2022
- The Business Journals
- Jessica Hawthorne-Castro
Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022
Hawthorne's Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly…
10 Alternative Social Platforms Brands Can Leverage For Marketing
Question: What Is One Of The 10 Alternative Social Platforms Brands Can Leverage For Marketing? Answer: 'Twitch'.
15 strategies for tactfully delivering bad news
Question: What’s one of the 15 strategies for tactfully delivering bad news? Answer: ‘Focus on what you can control.’
How Balanced Is Your 2023 Marketing Portfolio?
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting…
15 Creative Ways Marketers Can Use AI To Build Connections With Consumers
Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers? Answer: 'Targeting…
15 ways to keep up workplace cheer after the holiday season ends
Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends? Answer: ‘Plan events…
15 ways to celebrate the end of the year (and prep for the new year)
Paulina Rzepkowska
December 20, 2022
Question: What’s one of the 15 ways to celebrate the end of the year (and prep for the new year)?
Answer: Enjoy the company of those who are important to you.
15 signs it’s time to ‘fire’ your toxic client
Paulina Rzepkowska
December 14, 2022
Question: What’s one of the 15 signs telling you it’s time to ‘fire’ your toxic client?
Answer: The relationship isn’t ROI-positive.
15 ways businesses can retain their female executives
Paulina Rzepkowska
December 13, 2022
Question: What’s one of the 15 ways for businesses to retain their female executives?
Answer: Encourage mutual female support.
10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)
Paulina Rzepkowska
December 9, 2022
Question: What Is One Of The 10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)?
Answer: Ensuring Your Brand And Message Resonate Across Cultures.
16 Keys To Pulling Off A Successful Marketing Stunt
Paulina Rzepkowska
December 8, 2022
Question: What Is One Of The 16 Keys To Pulling Off A Successful Marketing Stunt?
Answer: Take Over A Space During A Public Gathering Or Event.
