Insights &

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Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019

LOS ANGELES, Dec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.
  • PR Newswire
  • Hawthorne
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8 Advertising Trends Experts Predict Will Die Out In 2020

Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.
  • AdAge
  • Jessica Hawthorne-Castro
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Data To Decisions

Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones.  The larger problem is what to do with the data.
  • Field Technologies Online
  • Justice Erolin
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9 Tips For Balancing Automation And Personalization In Your Marketing

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.
  • AdAge
  • Jessica Hawthorne-Castro
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8 Practical Ways To Optimize AI For Marketing

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.
  • AdAge
  • Jessica Hawthorne-Castro
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Five Steps To Navigate Gen Z Consumers’ Demand For Sustainable Products

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Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both…
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7 Essential Lessons To Learn From Valentine's Day Marketing Efforts

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Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written…
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9 Best Practices For A Successful Video Marketing Campaign

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Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written…
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Gen Z Advertising Dos and Don’ts for Marketers

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Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both…
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12 Top Content Marketing Trends Just Over The Horizon

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Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual…
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6 Exciting Publishing Trends Ad Professionals Want To See In 2020

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It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020…
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DVR Usage, Trends Over Time and Implications for Advertisers Using Linear TV

jfrancis January 2, 2020

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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How Extremely Busy Executives Make Time to Be Great Parents

jfrancis December 26, 2019

The main key to being “fully present” with my children is working smart while at work. I am highly organized, which allows me to get through all the important tasks of my day quickly. For example, even with all my meetings and various activities of the day, I get hundreds of emails, but I get my email inbox down to less than 30 total emails every day before I leave work and go home to my family.

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Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019

jfrancis December 18, 2019

LOS ANGELES, Dec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.

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