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Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception — professionals in advertising and media have a lot of ideas about what’s coming this year. What’s more, these predicted trends have the potential to leave a significant impact on marketers and content creators.
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.
LOS ANGELES, Jan. 22, 2020 /PRNewswire/ — Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne’s contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.

13 Unique Marketing Campaigns And The Valuable Lessons They Teach

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,…

Need To Reinvent A Beloved Brand? 9 Important Steps To Take

No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the…

14 Social Media Faux Pas To Avoid At All Costs

Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and…

6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign

You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a…

13 Ways To Update Your Brand Without Changing Everything

Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company…

With the challenges facing GDPR enforcement in Europe, what is California learning from the CCPA?

On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right…

9 Best Practices For A Successful Video Marketing Campaign

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business — as long as it’s done right.

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Gen Z Advertising Dos and Don’ts for Marketers

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.

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12 Top Content Marketing Trends Just Over The Horizon

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

Read More

6 Exciting Publishing Trends Ad Professionals Want To See In 2020

It’s a new year and decade, and experts across all industries are waiting to see if their predictions for 2020 trends will come to fruition. The digital publishing landscape is no exception — professionals in advertising and media have a lot of ideas about what’s coming this year. What’s more, these predicted trends have the potential to leave a significant impact on marketers and content creators.

Read More