Insights &

industry

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No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.

13 Critical Steps When Partnering With An Influencer

A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be…

7 Smart Ways To Assess The Quality Of Your Brand's Content

Anyone in or adjacent to the marketing world knows that "content is king." Everything you create and share with the…

15 Key Considerations For Businesses When Commenting On Political Or Social Matters

A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be…

Stumped On Your Business Name? 8 Tips For Choosing The Right One

You’ve identified a need in the market, a product or service to fulfill it, a business plan to guide you…

10 Aspects Of Marketing That Will Never Change

As media, technology and customer needs continue to grow and change, so too does the world of marketing. While certain…

15 Ways Potential Influencers Can Attract Sponsors

Content marketing has evolved to become a unique field within the marketing industry. One of the things that businesses have…