Insights - Hawthorne Advertising | Brand Response TV + Digital + Media + Mobile + Social

Insights &

industry

*

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S.

June 8, 2020
TargetMarketing
Jessica Hawthorne-Castro

Podcast: A People-First Agency Transformation Strategy

Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.

June 3, 2020
The Innovative Agency
Jessica Hawthorne-Castro

Tips to Help You Understand and Action Your Advertising Data

Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.

June 1, 2020
Feedonomics
Karla Crawford Kerr

13 Unique Marketing Campaigns And The Valuable Lessons They Teach

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.

May 26, 2020
Forbes Agency Council
Jessica Hawthorne-Castro

Need To Reinvent A Beloved Brand? 9 Important Steps To Take

No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.

May 21, 2020
AdAge
Jessica Hawthorne-Castro

14 Social Media Faux Pas To Avoid At All Costs

Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.

May 19, 2020
Forbes Agency Council
Jessica Hawthorne-Castro

13 Critical Steps When Partnering With An Influencer

Posted by jfrancisAugust 3, 2020Comments:

A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be…

7 Smart Ways To Assess The Quality Of Your Brand's Content

Posted by jfrancisJuly 30, 2020Comments:

Anyone in or adjacent to the marketing world knows that "content is king." Everything you create and share with the…

15 Key Considerations For Businesses When Commenting On Political Or Social Matters

Posted by jfrancisJuly 27, 2020Comments:

A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be…

Stumped On Your Business Name? 8 Tips For Choosing The Right One

Posted by jfrancisJuly 23, 2020Comments:

You’ve identified a need in the market, a product or service to fulfill it, a business plan to guide you…

10 Aspects Of Marketing That Will Never Change

Posted by jfrancisJuly 21, 2020Comments:

As media, technology and customer needs continue to grow and change, so too does the world of marketing. While certain…

15 Ways Potential Influencers Can Attract Sponsors

Posted by jfrancisJuly 20, 2020Comments:

Content marketing has evolved to become a unique field within the marketing industry. One of the things that businesses have…

A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne

jfrancis June 15, 2020

Jessica Hawthorne-Castro is CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of advertising, where art meets science. She is committed to providing data-driven solutions and proprietary tools to help clients maximize their advertising investment dollars.

7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’)

jfrancis June 12, 2020

The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.

Is That New Marketing Trend Right For Your Business? 9 Ways To Decide

jfrancis June 10, 2020

Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals.

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

jfrancis June 8, 2020

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S.

Podcast: A People-First Agency Transformation Strategy

jfrancis June 3, 2020

Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.

WE ARE

HAWTHORNE

Insights &

industry

*

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

Podcast: A People-First Agency Transformation Strategy

Tips to Help You Understand and Action Your Advertising Data

13 Unique Marketing Campaigns And The Valuable Lessons They Teach

Need To Reinvent A Beloved Brand? 9 Important Steps To Take

14 Social Media Faux Pas To Avoid At All Costs

13 Critical Steps When Partnering With An Influencer

7 Smart Ways To Assess The Quality Of Your Brand's Content

15 Key Considerations For Businesses When Commenting On Political Or Social Matters

Stumped On Your Business Name? 8 Tips For Choosing The Right One

10 Aspects Of Marketing That Will Never Change

15 Ways Potential Influencers Can Attract Sponsors

A conversation with With Jessica Hawthorne-Castro, CEO of Hawthorne

7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’)

Is That New Marketing Trend Right For Your Business? 9 Ways To Decide

Podcast: A People-First Agency Transformation Strategy

© 2020 Hawthorne Advertising

Privacy Policy

DRTV

Latest News