INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Inc.com
- Jessica Hawthorne-Castro
Looking to unlock the full potential of AI in your day-to-day work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From envisioning AI that predicts the real-world impact of decisions to tools that streamline workflows, enhance creativity, and even guide more thoughtful leadership, the piece explores how far AI could go if there were no limits.
- Forbes
- Jessica Hawthorne-Castro
Looking to build smarter partnerships in today’s evolving marketing landscape? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring mutually beneficial deals to fostering long-term relationships, these insights highlight how modern partnerships are redefining growth and value creation.
- Inc.com
- Jessica Hawthorne-Castro
Looking to lead effectively when life gets complicated? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From embracing honesty and leaning on trusted peers to knowing when to step back and prioritizing transparent communication, these perspectives highlight what it truly means to lead through personal challenges.
- Inc.com
- Jessica Hawthorne-Castro
Big competitors don’t always win—smart strategy does. This Inc. article shares 23 actionable ways to rethink your approach when going up against larger players, including insight from Jessica Hawthorne-Castro. In today’s fast-moving, competitive landscape, the ability to adapt, challenge assumptions, and think differently isn’t optional—it’s essential for growth.
- Inc.com
- Jessica Hawthorne-Castro
Looking to grow your business without leaving revenue on the table? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning price with value and implementing strategic increases to maintaining client trust and long-term profitability, these perspectives reveal what truly sustains business growth.
- Forbes
- Jessica Hawthorne-Castro
Looking to navigate tighter budgets without sacrificing impact? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing strategic planning and client relationships to maintaining innovation and data driven decision making, these perspectives reveal what truly sustains long term value and growth.
- Forbes
- Jessica Hawthorne-Castro
Looking to boost e-commerce engagement and turn more browsers into buyers in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating seamless, data-driven customer journeys and leveraging AI-powered personalization to refining conversion funnels and building trust at every digital touchpoint, these expert perspectives break down what it really takes to drive meaningful engagement and measurable sales growth online.
- Inc.com
- Jessica Hawthorne-Castro
When strategic priorities compete but resources are limited, how do leaders decide where to focus? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From balancing short-term performance with long-term brand building to aligning teams around what truly moves the needle, these expert perspectives offer practical guidance for leading with clarity and intention.
- Forbes
- Jessica Hawthorne-Castro
How can agencies better serve clients when it comes to storytelling and experiential marketing? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning story with strategy and leveraging data-driven insights to designing immersive, audience-first moments, these leaders outline practical ways agencies can elevate brand engagement and deliver measurable results.
- Inc.com
- Jessica Hawthorne-Castro
Looking for smart, budget-friendly ways to stand out in a crowded market? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging creative partnerships to maximizing authentic storytelling and community engagement, these expert tips show how brands can boost visibility without breaking the bank.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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