Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Thought leadership isn’t just about sharing expertise—it’s a powerful tool for building trust and driving growth. Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides her advice for those looking to strengthen their presence in the industry in Business Journals Leadership Trust latest article.
- Forbes
- Jessica Hawthorne-Castro
If you’re planning your holiday campaigns, don’t miss these strategies to help boost engagement and sales. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her impactful tips that will spark new ideas for anyone looking to elevate their holiday campaigns.
- Hawthorne Advertising
- Jessica Hawthorne-Castro
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, opens up about how she successfully juggles a dynamic career with motherhood. Leading a top agency while raising a family, Jessica's strategy centers on setting clear priorities and staying adaptable.
- The Business Journals
- Jessica Hawthorne-Castro
Explore effective strategies for maximizing cross-functional team strengths in Business Journals Leadership Trust latest article which covers functional ways to boost collaboration and enhance outcomes. Jessica Hawthorne-Castro shares actionable strategies for fostering collaboration and leveraging team dynamics to drive success.
- The Business Journals
- Jessica Hawthorne-Castro
Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, setting and tracking individual goals is critical to team success—but there are common mistakes that can hold you back. Jessica Hawthorne-Castro highlights her strategy to avoid these pitfalls and improve goal-setting strategies in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.
- Hawthorne Advertising
- Christian Jones
With political campaigns and holiday season both barreling your way, it's an excellent time to ensure you’re prepared to navigate the pressures of Q4.
- The Business Journals
- Jessica Hawthorne-Castro
Establishing yourself as a thought leader can have a profound impact on your career and your brand. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her tips on how to elevate your voice and become an effective thought leader.
- Forbes
- Jessica Hawthorne-Castro
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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