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9 smart ways to develop and market compelling case studies

Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
  • The Business Journals
  • Jessica Hawthorne-Castro
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7 clear signs it’s time to scale up your company

Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
  • The Business Journals
  • Jessica Hawthorne-Castro
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Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
  • Advertising Report
  • Jessica Hawthorne-Castro
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16 Effective Ways To Create An Evergreen Video Ad Campaign

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Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting…
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10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

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Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they…
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7 reasons to give up a ‘good’ business improvement idea

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At some point in your career, you’re bound to come across a new business idea that seems great from the…
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11 Expert Predictions On The Future Of Video Marketing

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Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways…
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Eight challenges retailers should prepare for in the upcoming holiday season

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Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As…
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12 Trends In Account-Based Marketing Every Marketer Needs To Know

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Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate…
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9 smart ways to develop and market compelling case studies

jfrancis September 15, 2021

Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.

Read More

7 clear signs it’s time to scale up your company

jfrancis September 14, 2021

Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.

Read More