Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
Dominated by the global pandemic and the accompanying economic disruption, 2020 has been a challenging year for businesses across industries, and uncertainty is impacting planning for 2021.
It’s often said that “perfect” is the enemy of “good.” While it’s important to take pride in the quality of your work, a goal of perfection sometimes means too much extra time, resources and energy invested into a project.
With many companies continuing partial or fully remote operations, virtual meetings will remain the standard for many professionals for the foreseeable future.