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Untapped Opportunity: Putting the Power of Voice to Work

Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
  • Adweek
  • Jessica Hawthorne-Castro
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Hawthorne Advertising Secures 25 New Creative Award Wins

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.
  • PR Newswire
  • Hawthorne
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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

Posted by Comments:
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their…
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8 ways to improve your business’s social media presence and enhance audience engagement

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Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial,…
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7 common mistakes to avoid with customer relationship management systems

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A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their…
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11 simple but effective ways leaders can boost employee satisfaction

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One of the essential secrets of a successful business is having a team of happy, engaged employees.
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Seven little-known secrets to good B2C outreach

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In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where…
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Six critical strategies for defining your B2C company’s target audience

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When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
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14 bad habits leaders can pass on to their teams

jfrancis June 29, 2021

A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.

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