Insights | Our Ideas to Inspire Performance Marketing | Hawthorne Advertising

Industry Insights

Ideas to Inspire

What’s next in marketing, brand building, media and tech?

Question: What’s one of the 12 ways e-commerce companies can boost D2C sales with AI?
Question: What’s one of the 7 tips for clearly communicating key financial information to stakeholders?
Question: What’s one of the 12 tips on considering a candidate who’s not a ‘perfect fit’?
Question: What’s one of the 5 seasoned business travelers' smart tips for first-timers?
Question: What’s one of the 13 industry leaders' personal strategies to find focus time?
What will the advertising landscape bring in 2024? Our CEO Jessica Hawthorne-Castro predicts we'll see more opportunity in streaming services, increased use of new technologies for advertising like AR and VR, enhanced personalization through AI and more. Read seven of her predictions and how advertisers can prepare in her article “7 advertising predictions for 2024” at Forbes.
Question: What’s one of the 14 proven ways to end conflicts between top-performing team members?
Question: What’s one of the 10 great website builders for businesses on a shoestring budget?
Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?
If you're not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
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Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years. 

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

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