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industry

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How 14 Agency Pros Measure ROI For Their Own Marketing Activities

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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3 Reasons Virtual Events Are Here To Stay

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More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events…
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'The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person

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As the Covid-19 vaccine rollout continues and consumers resume life as normal, marketers say they expect events in the future…
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10 Must-Attend Conferences For Agency Owners And Professionals

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The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the…
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15 Ways To Handle Client Requests That Could Damage The Campaign

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In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
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15 Important Career Lessons These Agency Pros Learned

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The longer you work building a career, the more lessons you’ll learn as you progress. Some of these lessons can…
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14 Ways The Rise Of Account-Based Marketing Will Impact Agency Work

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Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by…
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