Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Establishing yourself as a thought leader can have a profound impact on your career and your brand. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her tips on how to elevate your voice and become an effective thought leader.
- Forbes
- Jessica Hawthorne-Castro
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
- The Business Journals
- Jessica Hawthorne-Castro
Challenging times can push businesses to either survive or thrive. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her growth hack that can help businesses not only navigate tough periods but also come out stronger.
- Forbes
- Jessica Hawthorne-Castro
In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, it's crucial to support and nurture the next generation of talent. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro explores actionable ways to empower new and rising professionals through mentorship, creating growth opportunities, and fostering a culture of learning.
- The Business Journals
- Jessica Hawthorne-Castro
Building strong client relationships starts with clear communication from the very first conversation. In the latest Business Journals Leadership Trust article, Jessica Hawthorne-Castro outlines her essential topic to discuss with new clients to set expectations, align goals and build trust.
- MarTech Series
- Jessica Hawthorne-Castro
Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.
- The Business Journals
- Jessica Hawthorne-Castro
Strengthening your company’s core values is key to fostering a strong, aligned culture. Jessica Hawthorne-Castro shares her effective strategy on how to strengthen and enforce core values in Business Journals Leadership Trust’s latest story.
- Forbes
- Jessica Hawthorne-Castro
Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don't have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”
- Forbes
- Jessica Hawthorne-Castro
Looking to elevate your brand's digital presence? Discover Jessica Hawthorne-Castro’s strategy to boost engagement with branded AR features in this must-read Forbes Agency Council article.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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