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Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads.
A remote workforce means no face-to-face interactions, break room chats or in-person office activities. This can sometimes equate to your employees losing their sense of community and camaraderie.

Why Brands Will Be Fragile In 2021 and How They Can Win Consumers

Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path…

15 tips for making a great first impression on a new partner or client

First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about…

Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with…

10 pro tips for making your new e-commerce effort a success

E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this…

13 Pragmatic Ways To Leverage Seasonal Products This Year

The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.

6 Issues You'll Never See In Truly Excellent Marketing Copy

Many companies leverage their audience's feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell…

8 Tips For Being More In Tune With Your Audience’s Feelings

Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.

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