Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
In today's competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.
- Forbes
- Jessica Hawthorne-Castro
In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.
- The Business Journals
- Jessica Hawthorne-Castro
Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.
- The Business Journals
- Jessica Hawthorne-Castro
It's not just about listing features—it's about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.
- MarTech Series
- Jessica Hawthorne-Castro
Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you're working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.
- Karla Crawford Kerr
Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.
- The Business Journals
- Jessica Hawthorne-Castro
Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you're part of a growing startup or managing a small but mighty team, these takeaways are worth the read.
- The Business Journals
- Jessica Hawthorne-Castro
Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.
- Forbes
- Jessica Hawthorne-Castro
As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you're leveraging AI in your strategy, this is an important read.
- The Business Journals
- Jessica Hawthorne-Castro
High turnover and low engagement are two of the biggest red flags for any organization — but they’re also fixable with the right insights and actions. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down how to identify the root causes and make meaningful changes that improve culture, retention, and overall performance.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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