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8 Ways Marketers Should Utilize Tech To Improve The Online User Experience

Technology has enhanced the customer experience quite a bit, with many companies employing the use of artificial intelligence agents for customer service roles. However, despite embracing technology for their customer service needs, many businesses are not fully using tech to improve the way customers engage online.
  • AdAge
  • Jessica Hawthorne-Castro
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Measuring Marketing ROI: 13 Simple And Effective Strategies

It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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Five Steps To Navigate Gen Z Consumers’ Demand For Sustainable Products

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.
  • ChiefMarketer
  • Christian Jones
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7 Essential Lessons To Learn From Valentine’s Day Marketing Efforts

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business — as long as it’s done right.
  • AdAge
  • Jessica Hawthorne-Castro
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9 Best Practices For A Successful Video Marketing Campaign

Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business — as long as it’s done right.
  • AdAge
  • Jessica Hawthorne-Castro
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Gen Z Advertising Dos and Don’ts for Marketers

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.
  • TargetMarketing
  • Hanna Anderson
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13 Unique Marketing Campaigns And The Valuable Lessons They Teach

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One of the hallmarks of working in an agency is that no two clients want the same thing. Even so,…
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Need To Reinvent A Beloved Brand? 9 Important Steps To Take

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No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the…
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14 Social Media Faux Pas To Avoid At All Costs

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Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and…
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6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign

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You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a…
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13 Ways To Update Your Brand Without Changing Everything

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Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company…
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With the challenges facing GDPR enforcement in Europe, what is California learning from the CCPA?

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On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right…
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13 Expert Tips For Closing The Sales Loop

jfrancis March 12, 2020

Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.

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11 Things To Avoid If You Want To Maintain Consistent Branding

jfrancis March 9, 2020

Most consumers don’t stick to one marketing channel. It’s very likely that a consumer that follows your brand’s account on Facebook also does so on Twitter, Instagram or several other social media channels. Mass marketing like billboards or radio and TV ads also impact these same consumers.

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Measuring Marketing ROI: 13 Simple And Effective Strategies

jfrancis March 3, 2020

It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.

Read More

Five Steps To Navigate Gen Z Consumers’ Demand For Sustainable Products

jfrancis February 14, 2020

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. They’ve both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led many to believe that they have a lot of commonalities that can accommodate similar generational marketing strategies.

Read More