Insights &
industry
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- July 9, 2020
- TargetMarketing
- Jessica Hawthorne-Castro
- June 29, 2020
- AdAge
- Jessica Hawthorne-Castro
- June 22, 2020
- Hawthorne Advertising
- Jahwaan Bingham
- June 15, 2020
- Thrive Global
- Jessica Hawthorne-Castro
- June 12, 2020
- AdAge
- Jessica Hawthorne-Castro
- June 10, 2020
- AdAge
- Jessica Hawthorne-Castro
13 Critical Steps When Partnering With An Influencer
7 Smart Ways To Assess The Quality Of Your Brand's Content
15 Key Considerations For Businesses When Commenting On Political Or Social Matters
Stumped On Your Business Name? 8 Tips For Choosing The Right One
10 Aspects Of Marketing That Will Never Change
15 Ways Potential Influencers Can Attract Sponsors
8 Tips For Leaders Looking To Future-proof Their Experiential Marketing Techniques
Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers, creating memorable immersive experiences their audiences will love.
7 Smart Uses Of Influencer Marketing And Why They’re Effective
With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online business sales. Many modern-day businesses have simply evolved their marketing tactics from traditional to digital with ease.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or web-only shopper.
9 Proven Strategies To Make Operations More Efficient While Understaffed
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
The Imprint of Brand Diversity in Marketing
The elements of building a brand and the role it plays in creating brand affinity across the broad spectrum of consumers has become increasingly important over the last few decades. As products in general become increasingly commoditized and indistinguishable in their features, the luminescence of the brand itself is what ultimately attracts consumers.
