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16 effective strategies for building a reliable talent pipeline

Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.
  • The Business Journals
  • Jessica Hawthorne-Castro
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Award Winning Leadership With Jessica Hawthorne-Castro

Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.
  • Future Commerce
  • Jessica Hawthorne-Castro
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16 ways to ‘future-proof’ your career

Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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8 Emerging E-commerce Trends Marketing Experts Are Excited About

Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.
  • AdAge
  • Jessica Hawthorne-Castro
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13 Critical Steps When Partnering With An Influencer

A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be to ignore it. However, as the world has become more politically aware of the situations that infiltrate everyday life, businesses can no longer sit on the sidelines as history passes them by.
  • Forbes Agency Council
  • Jessica Hawthorne-Castro
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7 Smart Ways To Assess The Quality Of Your Brand’s Content

Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.
  • AdAge
  • Jessica Hawthorne-Castro
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15 overlooked subjects and skills schools should teach before students enter the workforce

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Educational institutions play a crucial role in helping students of all ages prepare for the world of work. In addition…
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14 strategies to help you and your team combat burnout

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With good marketing strategies, you can attract plenty of leads to your business. However, it doesn’t matter how many you…
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Bring your sales team the best leads with these 12 pipeline strategies

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With good marketing strategies, you can attract plenty of leads to your business. However, it doesn’t matter how many you…
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13 ways AI can boost your customer acquisition efforts

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Artificial has many applications that can streamline business processes — one such application is using machine learning for customer acquisition.…
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15 social media marketing myths you shouldn’t believe

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There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how…
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Get to know job candidates with these 16 insightful questions

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There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how…
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Leaders: Conquer stress with these 15 strategies

jfrancis September 3, 2020

Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.

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Award Winning Leadership With Jessica Hawthorne-Castro

jfrancis August 28, 2020

Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.

Read More

16 ways to ‘future-proof’ your career

jfrancis August 25, 2020

Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.

Read More