What ethical AI really looks like in agency work

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read: https://www.forbes.com/councils/forbesagencycouncil/2025/04/28/what-ethical-ai-really-looks-like-in-agency-work/