Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne-Castro provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read: https://www.forbes.com/councils/forbesagencycouncil/2025/06/25/10-reasons-live-shopping-is-driving-e-commerce-growth-in-2025/