Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal. Read more here: https://www.bizjournals.com/bizjournals/news/2025/06/11/12-critical-mistakes-b2b-businesses-make-in-client-retention.html