Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/12/09/15-emerging-agency-practices-poised-to-become-industry-standards/.