Curious how B2C brands are staying ahead in 2025? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From trust-driven creator ecosystems and DM-commerce to AI-powered creativity and private communities, these are the social media shifts that are redefining how brands connect.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/11/17/16-big-social-media-trends-b2c-brands-should-be-acting-on-this-year/.