What are the common mistakes brands should avoid when creating creator-style live and video content? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “17 Mistakes Brands Make With Creator-Style Live And Video Content”.
In the article, Jessica joins fellow agency leaders in sharing insights on the common pitfalls brands should avoid when developing creator-style live and video content, helping them create more effective content that resonates with audiences and supports their marketing goals.
Read Jessica’s insights and the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/10/26/17-mistakes-brands-make-with-creator-style-live-and-video-content/.
