Curious how retail brands are navigating the biggest hurdles this holiday season? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From supply chain disruptions and staffing shortages to inflation pressures and shifting consumer habits, these are the challenges that are redefining how brands operate and connect with shoppers this holiday season.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/11/18/18-big-challenges-retailers-are-facing-this-holiday-season/.