In Forbes Agency Council latest article, Jessica Hawthorne-Castro shared insight on how agencies are adapting marketing strategies amid shifting consumer behaviors and economic volatility. For anyone wondering how to balance data-driven precision with emotional resonance—this roundup is a fantastic resource. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2025/07/14/20-ways-clients-adapt-campaign-strategies-in-an-uncertain-climate/.