As AI shopping assistants become a bigger part of the retail experience, how can brands ensure they’re communicating effectively—without losing the human touch? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips for optimizing AI-powered retail interactions. From using brand-aligned messaging and emotional cues to prioritizing transparency and real-time learning, the insights aim to help retail brands build trust and drive conversions in the age of AI. Read the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/07/07/how-to-optimize-ai-shopping-agent-comms-12-tips-for-retail-brands/