How to unite marketing and sales: 16 expert tips

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How to unite marketing and sales: 16 expert tips

Looking to strengthen your marketing–sales synergy for real results? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning goals to powering collaboration, these 16 expert tips offer practical strategies to help your teams work smarter — together.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/08/27/how-to-unite-marketing-and-sales-16-expert-tips/.

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