Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/12/05/how-to-get-the-best-out-of-a-gpt-to-complete-creative-agency-tasks/.