As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.

If you’re thinking about customer loyalty, retention, or growth in 2026, read more here: https://martech.org/why-customer-experience-is-the-ultimate-growth-strategy-in-2026/.