How to rethink the customer journey in a post-funnel world

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How to rethink the customer journey in a post-funnel world

Curious how the customer journey is evolving in a post-funnel world and what that means for brands in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From non-linear paths to intent-driven engagement and always-on experiences, these perspectives highlight why it’s time to rethink how brands connect with today’s empowered consumers.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/02/04/how-to-rethink-the-customer-journey-in-a-post-funnel-world/.

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