Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.
Check out the full article here: https://www.inc.com/inc-leadership-forum/brand-visibility-versus-leader-visibility-22-perspectives/91326046.
