Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/04/13/19-rules-of-b2b-email-etiquette-how-to-achieve-the-best-outcomes/.
