Agencies and influencers: how today’s new biz partners strike deals

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Agencies and influencers: how today’s new biz partners strike deals

Looking to build smarter partnerships in today’s evolving marketing landscape? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring mutually beneficial deals to fostering long-term relationships, these insights highlight how modern partnerships are redefining growth and value creation.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/03/24/agencies-and-influencers-how-todays-new-biz-partners-strike-deals/.

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