AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne-Castro explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.
Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.
Read the full article here: https://martech.org/ai-is-reshaping-marketing-teams-from-the-inside/.