Curious how founders decide between bootstrapping and venture capital? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From weighing control versus speed to aligning funding with growth ambitions and risk tolerance, these perspectives highlight how entrepreneurs can choose the right path for sustainable success.

Check out the full article here: https://www.inc.com/inc-leadership-forum/bootstrap-or-venture-capital-27-ways-to-think-about-it/91304024.