Curious how brands are rising to meet today’s rapidly shifting audience expectations in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From evolving consumer demands to the need for greater authenticity, agility and value-driven engagement, these perspectives underscore why brands must continuously adapt to stay relevant with today’s empowered audiences.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/02/18/brands-under-pressure-adapting-to-new-audience-expectations/.