Jessica Hawthorne-Castro, CEO/owner of Hawthorne, announced to day that she has joined the DMA ECHO Board of Governors, the elite group behind one of the most coveted prizes in marketing. The vote was unanimous and Hawthorne-Castro’s first meeting with the board will be at the DMA’s annual ECHO Awards Gala, held Sunday, October 8th in […]
Jessica Hawthorne-Castro Named to DMA ECHO Board of Governors Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: DemandGenReport Date Published: September 22, 2017 Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here. Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out how to turn the
Original Publication: YouTube Date Published: September 12, 2017
Alden Interviews Hawthorne Direct CEO Jessica Hawthorne-Castro Read More »
Author: Jessica Hawthorne-Castro Title of piece: The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1 Original Link: DemandGenReport Date Published: September 1, 2017 Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience is traditionally the realm of medicine and scientific research, but it has
The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1 Read More »
On Wednesday, August 23rd, Hawthorne’s Sarah Arnett will be speaking at the OPEX Week Summer event in San Diego, Calif. OPEX Week Summer brings together operational excellence and transformation leaders from across the United States to debate and discuss progressive OPEX tools, methodologies and technologies that are driving change in every industry. The conference begins
Hawthorne’s Sarah Arnett to speak at the OPEX Week Summer event in San Diego Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: 60 Second Marketer Date Published: August 10, 2017 Marketing teams have always been expected to prove their mettle, but the acceleration of mixed-media campaigns and budget increases for marketing technology are raising the stakes. And while these campaigns and technologies increasingly rely on digitization that can aid in tracking results, marketers still
Five Ways to Strengthen Accountability of Your Marketing Initiatives Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Electronic Retailer Date Published: July 28, 2017 The marketing environment is changing at a rapid pace, with everything from media outlets to consumer habits, needs, wants, and behaviors all evolving quickly. So what does it take for a brand or marketer to thrive in this uncertain environment? Here are four ways to
Four Ways to Thrive in Fast-Changing Times Read More »
Author: Jessica Hawthorne-Castro, CEO Original Link: Digitizing Polaris Date Published: July 21, 2017 One of the most pressing challenges facing modern businesses today is shifting culture towards a data scientist-driven approach. To complete this shift, a company doesn’t just need a big data strategy, it needs a business strategy that incorporates big data in a
Time to Stop Talking Around Big Data, Embrace It and Drive Your Business Forward Read More »
Author: Karla Crawford Kerr Title of piece: Growing ‘Unicorns’ With Brand Response TV Advertising Original Publication: Response Magazine DRMA Date Published: July 20, 2017 During the past few Super Bowl games, advertisements from prominent tech companies have popped up between the inevitable ads for Pepsi, beer, and the latest SUVs. Startups have traditionally focused their advertising dollars on
Growing ‘Unicorns’ With Brand Response TV Advertising Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne-Castro, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased
Automating the mixed-media model improves accountability Read More »
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