How can brands foster lasting growth by putting their communities first? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, Jessica shares how brands can measure the impact of community-led growth by looking beyond vanity metrics and focusing on meaningful engagement, customer advocacy and long-term business value.
Check out the full article here: https://seniorexecutive.com/how-to-measure-community-led-growth/