How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.
Check out the full article here: https://seniorexecutive.com/conversion-efficiency-healthy-growth-demand-creation/
