How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.
Check out the full article here: https://seniorexecutive.com/conversion-efficiency-healthy-growth-demand-creation/