Looking to stay ahead of where media is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From the evolution of streaming to the growing impact of AI, the piece explores how agencies are identifying emerging opportunities, adapting strategies and making smart bets to stay competitive in a rapidly changing landscape.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/04/03/from-streaming-to-ai-agency-leaders-next-big-media-bets/
