Hawthorne Wins Communitas Award Recognizing Excellence in Corporate Social Responsibility | Hawthorne Advertising

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Hawthorne Wins Communitas Award Recognizing Excellence in Corporate Social Responsibility

LOS ANGELES, March 22, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a 2018 Communitas Award for its leadership and excellence in community service and corporate social responsibility. The Communitas Awards recognize exceptional businesses that unselfishly give of themselves and their resources to their communities. The award is a testament to Hawthorne’s deep and ongoing commitment to giving back.

“Our judges found that Hawthorne clearly exhibits the spirit of communitas, a Latin word that means people coming together for the good of a community,” the award letter said.

Hawthorne received this recognition as an example of a company that balances social, environmental, and economic imperatives. Hawthorne donates a percentage of its profits to charity, encourages employees to donate time, and serves as an advocate for important causes, such as climate change. One way it does this is through the Hawthorne Community Causes Committee (HCCC). Every Hawthorne office has an HCCC, which is empowered with monthly funds to be contributed towards community needs. The committee is responsible for the selection of worthy causes, including providing support to local and national organizations. Hawthorne employees also donate their time towards specific charities and events they care about, including animal shelters, food pantries, and equal rights organizations.

Hawthorne also received the Communitas Award for its focus on environmental sustainability. Both of Hawthorne’s offices are in Blue Zones communities (www.bluezones.com), which are dedicated to creating healthier cities, states and businesses where people live longer, better. Furthermore, the agency stands as a model corporate citizen out for its work-life balance and strong company culture. It offers a range of wellness benefits, including reimbursement for employees interested in Transcendental Meditation classes, and regularly holds “Lunch and Learns” to enrich employees’ personal and professional development.

“When people connect with something that’s bigger than themselves and actually want to go to work in the morning, the results are clear,” said Hawthorne CEO Jessica Hawthorne-Castro. “We believe firmly in treating every employee with respect and benevolence and extending that ethos beyond our office walls to have an impact on our communities.”

This is one of multiple awards Hawthorne has won that recognizes its company culture and commitment to community service. Hawthorne is a Great Place to Work® and has won hundreds of awards for its creative work, as well as accolades for Jessica’s leadership. The long list of awards validate the idea that excelling in corporate social responsibility is good for business.

About Communitas Awards:
Communitas Awards seeks to honor those special companies, organizations and individuals that go beyond rhetoric and whose commitment sets them apart from their competition. Communitas winners are dedicated to helping the less fortunate in their communities and are changing the way they do business to benefit their employees, communities and environment.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers and even drive consumer response to key retail outlets or corporate locations.

As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Kate Weckerly

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