Thinking about what the next wave of healthcare marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking strategy to reduce friction, build trust, and make healthcare marketing more human and customer-centric.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/12/22/healthcare-marketing-today-how-to-overcome-the-toughest-challenges/.