How businesses can turn customer complaints into valuable lessons

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How businesses can turn customer complaints into valuable lessons

Question: What’s one of the 13 ways businesses can turn customer complaints into valuable lessons?
Answer: ‘Assess whether the complaint is practical or personal in nature.’

“Customer complaints are an essential part of doing business. It’s important to evaluate the feedback; assess whether there is genuinely room for improvement or whether the feedback is focused not on something that is core to your product or service offering, but rather is more personal in nature.
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How businesses can turn customer complaints into valuable lessons” at The Business Journals.

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