Question: Why Does Holiday Planning Look Different For Marketers And Advertisers In 2022?
Answer: ‘Seasonal’ Promotions Can Drive Sales All Year Long Now.
“Holiday sales and marketing have continued to expand well beyond Black Friday and Christmas, with holiday sales and promotions now starting in early fall and running through the New Year. In addition, Amazon Prime Days happen in the summer, which means there can essentially be promotions all throughout the year that drive consumer sales all year long.”
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “How Holiday Planning Looks Different For Marketers And Advertisers In 2022” at Forbes.