How can brands use smarter video strategies to stand out and gain a competitive edge in an increasingly competitive marketplace? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “How Smarter Video Strategies Can Give Brands A Competitive Edge”.
In the article, Jessica explores how brands can take a more strategic approach to video content to capture audience attention, strengthen engagement and create more meaningful connections with consumers. By aligning video strategies with brand objectives and audience interests, businesses can make their content more impactful and stand out in an increasingly crowded digital landscape.
Read Jessica’s insights and the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/11/05/how-smarter-video-strategies-can-give-brands-a-competitive-edge/.
