How can marketing teams embrace AI while maintaining the human insight that drives meaningful connections? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From building AI fluency and integrating emerging technologies to preserving creativity, empathy and strategic thinking, these expert perspectives offer strategies for marketing teams looking to balance technological innovation with a human-centered approach.
Check out the full article here: https://seniorexecutive.com/balance-ai-fluency-human-insight-marketing-teams/
