What does it take to break through digital marketing fatigue and earn the attention of today’s increasingly savvy B2B buyers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing authentic, value-driven engagement to creating more relevant and personalized experiences, these expert perspectives explore how brands can cut through the noise, build trust and foster stronger connections with modern B2B audiences.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/07/30/how-to-beat-digital-marketing-fatigue-among-savvy-b2b-buyers/