In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2025/06/20/how-to-build-a-crisis-management-comms-strategy-20-practical-steps/.