Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?
Answer: ‘Emphasize your CSR strategy.’
“A brand should emphasize its corporate social responsibility strategy, showcasing instances or situations where the company or its employees have actively contributed. Including photos and detailed descriptions of these on-the-ground efforts helps convey the company’s support for the initiative and builds trust among customers.“
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “How to create a brand story that engages young customers” at The Business Journals.