Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/12/04/how-to-encourage-website-visitors-to-share-first-party-data/.