Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.
Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/04/29/how-to-leverage-gen-zs-affinity-for-nostalgia-15-expert-insights/
