Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.

Check out the full article here: https://www.forbes.com/councils/forbesagencycouncil/2025/11/21/how-to-leverage-substack-to-gain-real-traction-with-pr-campaigns/.