How can brands turn creator partnerships into a more strategic part of their holiday campaigns? Jessica Hawthorne, CEO of Hawthorne, recently contributed her perspective to Forbes Agency Council’s latest article, “How To Make Creators Strategic Partners In Holiday Campaigns”.
In the article, Jessica joins fellow agency leaders in sharing insights on how brands can integrate creators throughout holiday campaigns to build stronger connections with consumers, strengthen engagement and drive traffic and revenue.
Read Jessica’s insights and the full article here: https://www.forbes.com/councils/forbesagencycouncil/2026/10/20/how-to-make-creators-strategic-partners-in-holiday-campaigns/.